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The Samsung Home Innovation Luxury Living Space by Kelly Hoppen, Harrods, London
The Client:
The Samsung Home Innovation at Harrods showcases products such as:
- Intelligent ecobubble™ washing machines - controlled by Smart Phone via App.
- Flexible fridges - can be easily rearranged to suit the users needs, including converting fridge to freezer spaces (and back) at the touch of a button).
- Clever vacuum cleaners - with sensors to detect which areas need cleaning and UV light emitters to neutralise allergens.
- NEO cooking series - featuring Samsung’s unique Dual Cook™ technology that allows two things to be cooked at different temperatures at the same time.
The Brief:
Daedalian Glass Studios were commissioned to create a series of decorative glass wall panels. These were to be featured within the Kelly Hoppen designed, Samsung Home Innovation Luxury Living Space at Harrods.
The brief was to take inspiration from a metallic looking tile design by Kelly Hoppen and to realise this using glass as the production material.
What we did
The design team at Daedalian Glass Studios created a water-jet, scored line pattern repeat, to feature as glass wall tiling. This pattern was cut into the surface of bronze coloured glass using a water jetting machine. To complete the design a mirror backing was applied.
"At Samsung, we are passionate about innovation and creating new technologies that genuinely change our customers’ lives for the better through features that make their lives easier. We are really proud of our new range of home appliances and have spent a great deal of time observing people around the world to find out what they are passionate about and how we can create products that help them in their daily lives.
We’ve then taken our technological expertise and applied it to what we use around our homes which has resulted in some of the appliances that are on show in Harrods. Naturally we wanted to display our premium products in a premium way, so by working with Kelly Hoppen MBE to create an amazing space and placing it in iconic store like Harrods, we have created an inspirational retail space that we feel will enhance our customers’ lives now and in the years to come."
(Boo-Keun Yoon, President and CEO of Consumer Electronics, Samsung)
“Our homes are so important to us – they are an expression of ourselves and placed we eat, sleep, work and play. There is a natural synergy between design and innovation and it is important that the two work in harmony to create an enjoyable experience in your home. May aim with the Samsung Home Innovation space was to create a beautiful, sleek design in my signature neutral style that showed off these innovative products and created a luxury experience in the home.”
(Kelly Hoppen MBE, Owner and Creative Director, Kelly Hoppen Interiors)
“It’s becoming more and more important to offer our retail customers more than simply product features. They want to have an experience too. We truly believe that the Samsung Home Innovation space at Harrods is the future of retail, and we look forward to hearing what our customers think of this exclusive modern living space when they visit in the weeks and months ahead.”
(Annalise Quest, Director of Home, Harrods)
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