The iconic Selfridges store on Oxford Street, London was opened in 1909 and this cocktail and wine bar is named after its Founder, Harry Gordon Selfridge.
Daedalian were commissioned to create architectural glass panelling. This panelling was required to reflect the classic brasserie bar decoration of the interior whilst fitting with the Selfridges brand on its store-facing exterior.
Daedalian Glass Studios created a reeded amber glass design. This was manufactured by laminating reeded glass to low-iron float glass with an amber film interlayer between them. This also satisfied safety requirements as the lamination process creates safety glass. In areas of the exterior fronting the kitchen / staff areas, a mirror backing was also added to the glass.
Selfridges brand colours are yellow and black which also had to be taken into consideration. The shade of amber was specially selected to ensure it tied in with the branded signage on the exterior.
The reeds face outwards to create a tactile and eye-catching surface for customers as they pass by whilst the flat low-iron float glass provides an easy to clean surface within the bar interior.