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What we did

Daedalian Glass Studios created a reeded amber glass design. This was manufactured to laminating reeded glass to low-iron float glass with an amber film interlayer between them. This also satisfied safety requirements as the lamination process creates safety glass. In areas of the exterior fronting the kitchen / staff areas, a mirror backing was also added to the glass.

Selfridges brand colours are yellow and black and this had to also be taken into consideration. The shade of amber was specially selected to ensure it tied in with the branded signage on the exterior.

The reeds face outwards to create a tactile and eye-catching surface for customers as they pass by whilst the flat low-iron float glass provides an easy to clean surface within the bar interior.

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